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When Outsourcing Sales Makes Sense – Part II
While outsourcing is commonplace in accounting and human resources (and yields great results), turning all or part of a sales organization over to a third party may be a little unsettling. We already...
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Build Your Business Analytics Skills – Embrace Your Inner Nerd
Historically, being a nerd has been a challenge – and one to be avoided. For nerds, this was your lot in life: Milton was kicked around, forced to change cubicles, denied birthday cake, and his beloved...
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Lessons from the NFL’s Replacement Referees
After watching and listening to ESPN, presidential candidates, friends, family and essentially the entire nation go absolutely apoplectic over the performance of the replacement referees in the...
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We Need You! Calling All B2B Marketers
Have you ever wondered which demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? Our friends at research firm Software...
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Add More ‘Cha-Ching’ to Your Holiday Sales Plan
What’s that sound? It’s the cha-ching cha-ching sound of nearly 40% of all consumers starting their holiday shopping early. Traditionally, the end of October has kicked off the holiday shopping season,...
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Why the Cloud is Outsourcing in Fluffy Terms
For the last decade or two, outsourcing has garnered a not-so-cuddly name. And when the economy tanked and people started losing jobs, ‘outsource’ became a downright nasty word. It quickly became the...
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The Zombie Lead
We all have them: Zombie leads who invade and spread fear in our marketing databases. Halloween is here and so is the time to talk about “zombie” leads. There are a couple of definitions of a zombie...
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Are You Keeping a Marketing Automation Ferrari in the Garage?
Fans of “Ferris Bueller’s Day Off” will no doubt remember the 1961 Ferrari 250 GT California that plays such a memorable role in the film. Upon Cameron wrecking the car behind his father’s garage,...
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To Model or Not to Model, That is the Question
As a senior analyst for Business Development, I create models that closely resemble real problems. True to what they represent, models come in all shapes, sizes, and styles. Some models are intangible,...
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Infographic: Black Friday Ops
Your mission, should you choose to accept it: Prepare yourself for next week’s haul with MarketStar’s “Black Friday Ops” infographic. Only T-minus seven days ’til the big shopping day arrives, so make...
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Don’t Overlook Millennial Impact in 2013
Happy Holidays from our MarketStar family to yours! As you prepare for the new year and its encompassing strategies for new business, I propose to you retail folks a category of customers you might be...
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Consumer Electronics: What to Expect in 2013?
I have to admit it – I HATE “what to expect in 20##” lists. I’m not all that keen on listening to people tell me “tablets are going to be hot this year” or “the PC will finally breathe its last gasp...
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Trust Us, We Know the Cloud Better Than Most
As we prepared content for our Propel Your Cloud webinar, one of our executives in our client operations group challenged me with a very pointed question: “What makes us experts in selling cloud...
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Marketing Technology: More Than Smoke and Mirrors
If you work in marketing, perhaps you’ve heard the news your department’s spending will pass IT’s spending on technology in the next year or so. Gartner’s analyst, Laura McLellan, also staked the...
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6 Principles of Influence for Sales Professionals
As Director of Training at MarketStar, my efforts recently focused on teaching Robert Cialdini’s “Six Principles of Influence.” While persuasion is a tool to create influence, sales reps must...
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We’ll Help “Pull” You Through
Being integrated with corporate marketing and a business development sales team has its advantages. Everyday I get to work with some of the brightest and most dedicated professionals within our...
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3 Facts of Life that Sales Leaders Must Face
For years, I hosted a weekly poker game with my sales team. We worked for one of the biggest tech companies in the world at the time and the sales team was ultra-selective. These were some of the...
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Why Modern Marketing Requires Both Science & Art
When creative power and analytical prowess combine, magic happens. Here at MarketStar, we believe the intersection of science and art is the sweet spot for marketing impact. In fact, we love this...
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What It Takes to Join Our Part-Time Team
Decreasing product lifecycles and heavy competition force many manufacturers to hit the market as rapidly as possible. The MarketStar FlexTeam offers a flexible labor model service that is primarily...
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5 Marketing Automation Roles you Didn’t Know you Needed (A Webinar Recap)
Last week we sat down with Marketo to reveal the super-hero team necessary for modern marketing success. In our chat, we asked the audience a couple of key questions, but the most revealing was what...
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