For the last decade or two, outsourcing has garnered a not-so-cuddly name. And when the economy tanked and people started losing jobs, ‘outsource’ became a downright nasty word. It quickly became the symbol of lost jobs, out of touch companies and never-ending phone trees.
Here, we use the term outsourcing a lot. It defines the very services we provide – sales and marketing outsourcing solutions. But considering how deep we are embedded into the technology industry, let me propose a different, more familiar term to think of our services:
Cloud.
Yeah, yeah. I know it’s a buzzword. Everyone from Google Drive-rs to Apple iPhone users to a simple email, this proverbial cloud is a familiar creature to most techies today. My challenge, should you accept, is to view MarketStar as less of an outsourcer of people and more of a people cloud. In the same way companies expand and retract the amount of data in their friend, the cloud, so can our companies expand and retract the amount of resources and people placed into their sales and marketing efforts.
In the same way companies put data and information in the cloud, our clients put sales and marketing budget dollars into our people. And just like the ease of tossing data into an already set-up model, our clients put their confidence in our proven ROI models. No one wants to invest in an entire basement full of data storage, nor does anyone want to invest in an entire floor of personnel on the chance they might provide a return on that one product or service you’re testing out.
We’re for a company that does what they do best – the very reason why they opened their doors in the first place. If sales and marketing isn’t your forte, look to us as a cloud service.