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Being integrated with corporate marketing and a business development sales team has its advantages. Everyday I get to work with some of the brightest and most dedicated professionals within our industry. MarketStar partners with everyone from startup companies to the largest brands on the planet. We know how to sell. Period. We know how to intelligently position your products and services regardless of how you’re structured. Whether it’s direct, channel or retail, we’ve got you covered.
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A conventional prop and rudder.
While planning for an upcoming marketing campaign, we came to an interesting analogy when speaking of MarketStar’s offerings. We came to how brands of all sizes could be likened to a great ship surging ahead through the open sea. Massive engines and propellers whisk them all over the world requiring fuel, and lots of it. Ships, whether they’re ocean-liners, tankers, cruise ships, ferries, research vessels, or yachts, consume tons of fuel per day.
To boost profit margins, a newer drive train technology called podded propulsion is being fitted on modern ships. Essentially, podded propulsion replaces both the traditional propeller and shaft as well as the rudder. The system has not only gained a reputation for its 360 degree maneuverability, quick response and smooth, quiet operation, but also for its higher efficiency and lower emissions.
Because the propellers are on the front of the pod rather than the back, they actually pull the ship in optimum, undisturbed water instead of a traditional push. This equates to huge fuel savings in oil as much as 55,000 liters per week by ships fitted with this technology. Testing has shown that the propulsion efficiency of a twin propulsion prop solution is typically 10-20% higher compared to a conventional shaft and rudder system which pushes.
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Newer “pod” propulsion that acts as both a rudder and a prop
MarketStar has a similar “pull” style offering. We sell and execute solutions to companies looking to be more agile and maneuverable in the open waters. Adding “podded propulsion,” or our proven methods, to an already super vessel makes it more competitive. Outsourcing with MarketStar stretches the ability to start and stop as the ‘ship’ seems fit. Switching directions at the drop of a hat, or turning profits on a sharper, quicker dime than hiring an internal sales team is a breeze. Having a hard time turning your sea of leads into sales with marketing automation? Are there areas of your ‘ship’ that could be more profitable? Would you like to grow or improve your fleet of partners? Our streamline process and methods will help pull you through the waters improving your efficiency. I invite you to learn more. Allow me to demonstrate to you the ROI we offer our clients on a daily basis. Or, in other words, it’s smooth sailing with MarketStar on board.
Photo courtesy of ABB
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