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Internet of Things – A Glimpse at the Market
Editor’s note: click here for Part 1, or here for Part 2. As expected, the Internet of Things (IoT) was a hot topic at this year’s CES. From wearables, to connected homes, to connected cars; the focus...
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The State of Partner Profitability
Recently, I represented MarketStar in a Partner Path webinar in which we examined the solution provider’s prospective as it relates to profitability from their relationships with vendors. Our...
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The MarketStar Enabled Inside Sales Rep
Every company needs to acquire new customers and strives to increase sales. For many years, sales reps have relied on their instincts and dedication to close sales, spending hours researching new...
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Do You Enable Your Partners for Success?
We are currently seeing a very interesting trend within the partner channel – the need for enhanced enablement. Our view is unique because with so many great clients, we have a very broad vision of...
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It isn’t you, it’s me. Retail has changed and are brands losing out?
Most people have heard those words at one point or another in their lives. When it comes to the love triangle of retailers, brands, and customers, is the customer choosing competitors or retailers...
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With so much on our professional plates, it can be a challenge to keep up with today’s fast-paced tech industry. MarketStar’s Insights Brief is a short email that contains relevant articles and...
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7 Must-haves to Enable your Direct Sales Team
Technology over the last five years has integrated into nearly every aspect of our lives, and it’s not just coming from Silicon Valley anymore. It’s spreading (some may think like the plague—thanks...
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Are You a Burden on Your Partners?
Back in 2011, while writing one of my first white papers on partner enablement, a seasoned channel colleague told me about the three elements a manufacturer must provide to its partners in order to...
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“I Love It When Retail Brands Ignore Me.”– Said No Customer Ever.
In 1995, Gary Chapman published a book called “The Five Love Languages.” This book highlights five common ways individuals express their commitment and loyalty to their loved ones including giving...
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Breaking Down the Psychology of Social Selling
More than 40 years ago, Stanford professor Walter Mischel conducted an experiment now commonly referred to as the “Marshmallow Experiment”. In this experiment a child was placed in a room and was...
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